New TV Spot Showcases IBEW Commitment to CommunityNovember 18, 2013
As any member can tell you, the IBEW isn’t just about good wages or strong contracts. It’s also about commitment to community.
“This is about more than work,” says the narrator. “Because while we might be experts in our field, we’re also your friends and neighbors.” Featuring IBEW members at work across the country, the ad also shows members of Philadelphia Local 126 volunteering their time and effort to light up a Delaware little league field in need of repair. The ad shows members setting up lights and connecting wire to make the field playable. The spot follows up on the successful “Power Professionals” ad that ran this fall. That ad has already been seen by millions of viewers and has received tens of thousands of clicks on social media. Like previous ads, the spot was produced in-house by the IBEW Media Department. Click here to see the spot now, or watch for it on CBS and Fox Sports every Sunday throughout the NFL season.
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