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IBEW Customer Campaigns in South Stir Interest Instant success is a rare event in any organizing campaign. But, with good planning, magic can strike. While 30 organizers fanned out in late February to advertise the savvy and competitiveness of IBEW labor to 330 Atlanta-area end-users of electrical services— customers from hospitals to architects, engineers and general contractors—phones started ringing with new business for signatory contractors. That's welcome news for a 3,800-member local with 40 percent of its electricians out of work. The "end-user blitz," initiated by Atlanta Local 613 Business Manager Gene O'Kelley and Jed Dunagan, the local's membership development coordinator, assisted by organizers from Fifth District locals and the International Office, was based on similar successful efforts pioneered in south Florida as part of the Florida Initiative. End-user Campaings— Setting the stage for more nonunion worker and contractor contacts, this kind of organizing goes straight to the customer—the company, firm, institution or municipality—and sells them on the benefits of IBEW labor, namely a highly-skilled work force with the work ethic and professionalism of the Code of Excellence. |
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